Mercedes-AMG.GLC 63S Showcase and GLC 43 Test Drive Event
The wild and luxurious appeal of the Wandering Walls perfectly complemented the Mercedes-AMG GLC 63 S E PERFORMANCE Coupé. Mercedes-Benz Taiwan specifically chose the Wandering Walls for a four-day media test drive event. Besides providing accommodation, we tailored dinners infused with natural wild elements as requested by Mercedes-Benz, offering media guests an unprecedented experience of wild luxury.
Preparations
Over a month before check-in, Taiwan Mercedes-Benz staff visited the Wandering Walls for on-site inspections. Discussions covered placement of exhibition vehicles, venue arrangements, dinner themes, and details for afternoon tea setups. Given the Wandering Walls’ pristine natural setting aligning perfectly with the imagery of the GLC 63 and 43, adjustments were minimal. Our primary focus was ensuring an exceptional dinner experience.
Event Highlights
The event commenced in Kaohsiung, where media picked up the GLC 43 at noon and drove south towards the Wandering Walls. Originally, it’s a two-hour journey. Media arrived around 5 to 6 PM due to test drives and filming stops. The dedicated media even continued capturing scenes immediately upon arrival, enthralled by the breathtaking mountain and sea views in front of the Wandering Walls architecture.
Before sunset, Mercedes-Benz staff led media outdoors to a vast grassland to showcase the Mercedes-AMG GLC 63 S E PERFORMANCE Coupé, capturing images against the Wandering Walls architectural backdrop as the golden hues of dusk set in. Returning to the lobby, outdoor sofas were set ablaze, signaling the start of an exciting dinner event.
Before the dinner, Taiwan Mercedes-Benz prepared a presentation on the Mercedes-AMG GLC 63 S E PERFORMANCE Coupé, accompanied by carefully selected afternoon tea and beverages from the Wandering Walls. Professionals detailed the vehicle’s cutting-edge performance inspired by Formula 1 racing technology.
Dinner commenced fittingly with a wild BBQ theme, using primitive campfire methods and locally sourced ingredients including fresh seafood, creating a dining experience that epitomized freshness amidst natural wilderness.
The following morning, after enjoying breakfast at the Wandering Walls, media embarked on the return journey to Kaohsiung with the GLC 43, paving the way for the next group of media to embark on their journey to Taiwan’s southernmost point.
Media Feedback
For media accustomed to numerous test drive events, this occasion stood out. Previous events hosted by major car manufacturers had taken them to luxury accommodations in Taiwan. Before checking out, conversations with media revealed their deeply impressed impressions of the stay, particularly highlighting the Wandering Walls spacious grounds amidst such a hidden gem, its unique architecture, personalized hospitality, service emphasis, and meticulous equipment details. Staying at the Wandering Walls was a departure from typical luxury accommodations, marking a perfect conclusion to this event.
Finally, we appreciate Mercedes-Benz Taiwan, the PR and event management teams, whose collaboration ensured a memorable experience for all at the Wandering Walls.
The Media Testing Driving Reports
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